“Priceless,” a brand new single by For King & Country in their latest album Run Wild, Live Free, Love Strong. Its a song that encapsulates the band’s core message of honoring and respecting a woman’s worth.

For KING & COUNTRY’s duo of brothers, Luke and Joel Smallbone come from a rich Australian family heritage that carries a mantra of a woman’s worth as well as proclaiming that chivalry is not dead. This is a message is celebrated in their new behind-the-song video for “Matter,” a track, RUN WILD. LIVE FREE. LOVE STRONG.

“Part of the DNA of for KING & COUNTRY is this idea of respect and honor in relationships and women being priceless,” Joel said in a press release. “What we’ve both found in our beliefs as men is that people are made equal. No one is a commodity and everyone deserves to be loved and loved well.”

“The best legacy I can leave is if I am a good dad and good husband. If my family environment was out of whack, I don’t know if I’d even be able to write songs anymore,” said Luke. (breathcast.com)

For all you women out there, take these lyrics to heart. You were created beautifully and wonderfully by our perfect Creator.

This song is also featured in PRICELESS, the movie.